UNLOCKING AFRICA’S BIGGEST HIP HOP EXPERIENCE THROUGH TICKET SALES
2 DAYS / 45 ARTISTS / 20 000 TICKETS / LOCAL & INTERNATIONAL PERFORMANCES
THE PLATFORM
Every year, Castle Lite brings the most anticipated Hip Hop experience to the African Continent. Through bringing some of the biggest international artists to our shores, as well as giving a global level stage to local artists.
THE CHALLENGE
Although known for bringing the biggest names in Hip Hop to Africa, Castle Lite UNLOCKS was being seen as an event heroed by the artist, often leaving the brand in their shadow, leaving Castle Lite as being seen as a culture vulture.
THE SOLUTION
Music is the centre of Hip Hop, but Hip Hop is not only music. Through an extended 2 day experience we decided to create a fully immersive cultural experience. Castle Lite UNLOCKS has become a platform of influence to the culture of hip hop through music, dance, art and more.
