Times have changed
for the better.

Things often were seen as unusual and unexpected have proudly become commonplace, and it’s no different when it comes to who you might see hanging out at the bar together on a Friday night. Being the friendship brew, Castle Lager created a series of simple and cut-through in-trade posters inspiring the action of people looking past stereotypes and advocating friendship by leveraging an age-old joke construct which often ended in a quirky punchline. The only difference with our executions? They have no punchline. Showing that people from different backgrounds coming together over a Castle is not only acceptable but expected; no jokes.